7/28/2005 - René Stranghoner, Weaver and Tidwell Recognized for Excellence With AAM Marketing Achievement Awards
FORT WORTH, TEXAS -- Weaver and Tidwell, LLP, ranked by Practical Accountant magazine as the Southwest’s largest regional independent accounting firm, has been recognized for marketing excellence by the Association of Accounting Marketing (AAM). The firm has offices in both Dallas and Fort Worth.
At the organization’s annual conference in June, the local accounting firm received Marketing Achievement Awards in two categories of competition – “Firm Brochure” and “Sales Presentation” – and René Stranghoner, director of practice growth for Weaver and Tidwell, was awarded a personal honor as accounting industry marketing Rookie of the Year.
Stranghoner, who joined Weaver and Tidwell in 2003, has 10 years of experience in marketing and business development. She was honored for going the “extra mile” to ensure the success of her firm where she is responsible for managing business development efforts, lead generation programs, marketing communications, marketing and business development strategy, and service line marketing. Prior to joining Weaver and Tidwell, Stranghoner worked as a corporate strategic communications manager at a national architecture and engineering firm and also served as an international marketing manager at a global engineering firm.
In a year with a record-breaking number of entries, Weaver and Tidwell won AAM awards in two popular categories, “Sales Presentation” and “Firm Brochure.” The firm’s entry in the first category is a 32-page proposal written for a nonprofit organization. It features eye-catching, colorful images, straight-forward copy, and a clean, easy to follow layout. Its purpose is to educate the prospect about Weaver and Tidwell’s approach to performing audit engagement and the experience the firm brings to bear on clients’ businesses.
The second entry consists of industry-related brochures that are tailored to the firm’s primary markets including construction, healthcare, and others. With a striking green backdrop, the graphic treatment and copy make these brochures both interesting and user-friendly. This collateral system effectively extends the Weaver and Tidwell brand, and it has proven popular among the firm’s professionals.
The Association for Accounting Marketing is the only association in the country formed specifically to address the growing marketing needs of public accounting firms. The members are comprised of marketing professionals, CPAs and consultants, vendors, educators and students who seek to expand the business of public accounting. Since 1989, AAM has provided members with the information, resources and market intelligence needed to excel and grow in their careers. The association has over 600 members representing firms of all sizes.
Founded in 1950, Weaver and Tidwell represents a broad range of clients including large national and international corporations, publicly and privately held businesses, nonprofit organizations, and government entities.
In addition to the firm’s audit, accounting and tax services, its accountants and consultants practice in the areas of international services; risk assessment and Sarbanes-Oxley solutions; state and local tax; business valuation; estate planning/wealth transfer; information technology; litigation support; profit enhancement; and property tax. It also performs peer reviews for other accounting firms.
To meet the growing needs of its clients in the areas of employee benefits and financial planning, the firm has established two affiliate firms: WT Benefits, LLC, and Weaver and Tidwell Financial Advisors, Ltd .